The group of stores designed as the prototype for Pressed Juicery’s expansion across California and beyond, present a purposefully minimal environment created from a few, basic, natural materials and access to ample fresh air and natural light. The restrained design and minimal palette of rhythmically spaced white oak timbers, white subway tile, chalkboards and a concrete floor allows the juice to take center stage behind the counter. The oak timbers seemingly random pattern is based on the Fibonacci sequence, a mathematical sequence frequently found in nature, such as in the branching of trees and the spirals of shells. This rhythmic spacing informs the design of the storefront mullions, juice wall, sales counter and suspended ceiling beams.
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