sine elemental is a creative consultancy informed by a disparate but deep set of experience. From advertising and identity to architecture, design, letters and film the breadth of experience is concerted by commitment to methodology. elemental never applies arbitrary style, trend or fashion as a solution. Instead, elemental assesses the structures, functions, and cultural contexts of the client to provide the basis for authentic communications. From this process arises a form and style unique to the client’s mission, connecting the client with its audience and cultural environment.Led by 20-years of experience in strategic marketing, brand identity and media consulting for many of the world’s largest and most visionary companies from Fortune 500s including Sony, Apple and Motorola, to fashion brands Diesel and Alexander McQueen, current sine elemental clients include WPP events group MJM Interactive, Whitehorn Financial, Greenhouse 26, and downtown New York City’s progressive Cooper Square Hotel.