The offices and showroom for EDUN, a progressive fashion company launched in Spring 2005 by Ali Hewson and Bono, were designed to align with the brand's focus on sustainable, community-based projects in Africa that focus on the environment, health care and education. In 2010, Spacesmith was retained to design the lifestyle fashion brand's new 8,600 square foot space to house offices; a showroom; design, production & marketing teams; and a sample room on the corner of Grand and Mercer Streets in Soho. The design intent was to keep the new construction to a minimum while allowing natural daylight to penetrate into the space and to embrace EDUN's commitment to sustainability. It was fundamental to EDUN that Spacesmith design the space using reclaimed and salvaged materials and furnishings and to work with local vendors, craftsmen and craftswomen.
EDUN is founded on the premise of trade for aid as a means to create jobs and alleviate poverty. The brand aims to raise awareness of the possibilities in Africa and encourage the fashion community to do business there
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