Parking garages provide a perfunctory purpose in today’s corporate environment. The requirement is simple. We have people; we have cars; and we need to put them away temporarily. End of story? Not exactly.
We all use parking garages and agree that most experiences are less than great. For many they have been dismissed as only necessary in our work-a-day world.
Elliott + Associates has set about to reinvent the parking garage experience. Happily we had the perfect client in Chesapeake Energy and CEO Aubrey McClendon.
The reinvention begins with renaming the place “Carpark” and envisioning a place to store cars. The goal was simply to acknowledge the typical reaction to most parking garage experiences. Patrons generally describe them as dark, dirty, low, confusing and oil spotted. A place no one really wants to be.
With a focus on functionality, safety and compatibility with the campus, the new Chesapeake Car Park makes a positive statement about the corporation itself and the value they place on the quality of the campus environment. For Chesapeake every detail reflects the image of themselves and the projected image for guests.
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